Why Dobrota?

The Dobrota brand is a combination of all three meanings of the word it represents. It is our quality and delicious products, but it is also the people who prepare them with love and honesty and offer them to our customers with friendlness and kindness. Dobrota is also a nice place where customers go to get their goodies.

Fresh and honest

While you are still sleeping, our bakers prepare the dough

so you can enjoy fresh pastries, breads or cakes every day. While still warm, we’ll wrap it up for you to go, or you can enjoy it straight away in our café with a fragrant coffee.

We bring quality that we can stand behind. We really sell what we offer and inform the customer truthfully. We behave fairly and courteously towards each other, our customers and our business partners.

Our everyday bread

We prepare producs with love, exclusively in Slovakia

Bread has been a part of human life since time immemorial and has become a symbol of peace, human kindness, respect, and hospitality in many cultures. The smell of it when it comes out of the oven, the smell of freshly baked bread, perhaps evokes a positive emotion in all of us.

Whether it’s a childhood memory of grandma’s buns, mom’s Sunday cake, or any other, there’s always the warmth of home and human closeness behind it. And that’s our goal. To bring that emotion to our customers every day.

We continue in the tradition of regional bakeries and we want to bake honest, traditional products and bring them fresh daily to the people of the region

The meaning

of the word Dobrota

human goodness in relation to others – benevolence, kindness, courtesy, friendliness, generosity
good quality, value, condition (quality)
good, tasty thing, delicacy

The brand DOBROTA is a combination of all three meanings of the word that represents it. It is our quality and tasty products, but it is also the people who prepare them with love and honesty and offer them to their customers with a friendly and kind attitude. Goodness is also a welcoming place where customers go for their goodies.

In everything we do

We keep in mind the goals and values that unite us

Tradition – We are firmly grounded in the knowledge, hard work, and craftsmanship of our grandfathers. We remain faithful to the traditional products of our region.

Honesty – We honestly bake fresh products every day according to traditional recipes. We don’t have to deceive the customer, we deliver quality we can stand behind. We really sell what we offer and we inform the customer sufficiently and truthfully about our products.

Goodness – We bake good products, because we have good intentions. We value human mutuality, we treat each other, our customers and our business partners with fairness and courtesy.

Mission and vision

Bake ordinary things that bring an extraordinary experience. An experience that makes you say “that was a treat” and makes you want to come back.

Our vision is to become one of the most important bakery companies, not only in Central Slovakia. We are a respected and responsible company in relation to our customers and employees, through whom we want to strengthen our regional market position and build a quality brand image. We’re all one team – the DOBROTA team, whose mission is to responsibly provide customers and buyers with a supply of fresh, quality products on time, at the best value, at reasonable prices, to take care of them and earn their long-term trust.